VAST VIEW LeBron James Lawyers Up, Fires Cease and Desist at AI Betting App Over Stolen Likeness
LeBron James' legal team has demanded an AI-powered sports betting app stop using his name and image without permission, joining other athletes who took the same action.
Photo by Firmbee via Pixabay
LeBron James' lawyers have sent a cease and desist letter to an AI sports-betting app accused of using the NBA superstar's name and likeness without authorization, according to Yahoo Sports.
James was not alone in pushing back. Other athletes also issued cease and desist demands after the app reportedly used their identities in advertising without consent, Yahoo Sports reported.
The dispute highlights growing friction between AI-driven advertising tools and athletes' control over their own name, image and likeness rights, an issue that has become increasingly contentious as AI-generated content spreads across marketing and betting platforms.
Sources: Yahoo Sports
More from Sports
Jessica Pegula's private jab at Mirra Andreeva during a WTA Finals practice session leaked to the world after hidden courtside microphones caught every word.
Kris Srikkanth has blasted Chennai Super Kings' swap involving Liam Livingstone and Jack Edwards, calling the move baffling and declaring Sunrisers Hyderabad the real beneficiaries.
Former Borussia Dortmund defender Patrick Owomoyela says head coach Niko Kovac has brought much-needed stability and discipline to the club, while raising questions about how Dortmund can hold onto its best players.