VAST VIEW Fonterra CEO Doubles Down on China as Dairy Giant Chases Value Over Volume
Fonterra's chief executive Richard Allen says Greater China, which makes up roughly a third of the dairy co-op's business, remains a core strategic market as the company pushes a value-focused growth plan.
Photo by Couleur via Pixabay
Fonterra Co-operative Group CEO Richard Allen says Greater China will stay a central pillar of the New Zealand dairy giant's strategy, according to Bloomberg Markets. The region currently accounts for about a third of Fonterra's overall business.
Allen's comments point to a shift in approach, with the company emphasizing value-led growth in the market rather than simply chasing sales volume. Bloomberg's report did not detail specific financial targets or timelines tied to the strategy.
Fonterra, one of the world's largest dairy exporters, has long relied on China as a key growth market for its milk powder and other dairy products.
Sources: Bloomberg Markets
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